Paradise Lost Yoyo

The Louis Vuitton men’s spring 2012 collection was not just a rebirth of the fashion house’s menswear offering under designer Kim Jones, but also an acknowledgement of precisely what LV’s male customer is: wealthy and wont to travel. As I wrote at the time of the spring 2012 showing, the collection struck me as “something of a complete travel wardrobe.” As the release of the collection nears, that travel motif is naturally being realised away from the catwalk, no more so then in Louis Vuitton’s own editorially based promotion of it.